Huuddle Pricing
One fixed-CPS model. Three ways to run it.
You pay a single, fixed cost-per-subscriber, agreed before you launch. Plans only change your service level, volume access and support. No setup fees. No platform subscription. No lock-in.
How CPS is set
Fixed per campaign. Always.
Your CPS is agreed in the Ad Manager before any budget is spent. Once locked, it doesn't move. Six factors drive where in the range you land:
Audience
Broad consumer audiences cost less than narrow or hard-to-reach segments.
Sector
Competition for attention in your sector, fashion, health, finance, shifts the rate.
Data depth
Standard verified opt-in vs richer zero-party preference data and enrichment fields.
Volume
Higher monthly commitments unlock lower per-subscriber rates.
Geography
Country and region targeting affects publisher inventory cost.
Channel consent
Email-only vs email + WhatsApp + Direct Mail multi-channel opt-in.
Plans
Same CPS model. Pick the service level that fits.
Every plan uses the same fixed-CPS pricing. What changes is volume access, the number of campaigns and CRMs you can run, and the level of support you get.
Starter
Self-serve. For brands launching their first owned-audience programme.
From £3
fixed CPS, set per campaign
- ✓Up to 5,000 subscribers / month
- ✓1 active campaign
- ✓Guided CRM handover
- ✓Atlas
- ✓Email support
- ✓GDPR/PECR audit trail
Growth
Self-serve plus managed support. For brands scaling owned-audience growth.
From £2.50
fixed CPS, set per campaign
- ✓5,000–30,000 subscribers / month
- ✓Unlimited active campaigns
- ✓Hands-on CRM onboarding
- ✓Atlas
- ✓Dedicated account manager
- ✓Priority support
- ✓Full compliance pack
Enterprise
Fully managed. For brands acquiring at scale with bespoke compliance needs.
Custom
agreed commercial rate
- ✓30,000+ subscribers / month
- ✓Bespoke data delivery formats
- ✓SLA & uptime guarantee
- ✓Strategic onboarding
- ✓Bespoke compliance pack
- ✓Quarterly business reviews
- ✓Custom DPA
Compare plans
Every tier runs on the same fixed-CPS model. What changes is service level, volume and support.
| Features | Starter From £3 fixed CPS, set per campaign Join Huuddle | GrowthPopular From £2.50 fixed CPS, set per campaign Join Huuddle | Enterprise Custom agreed commercial rate Talk to our team |
|---|---|---|---|
| Service & scale | |||
| Service level | Self-serve | Self-serve + managed | Fully managed |
| Subscriber volume | Up to 5,000 / mo | 5k–30k / mo | 30k+ / mo |
| Active campaigns | 1 | Unlimited | Unlimited |
| CRM onboarding support | Guided | Hands-on | Fully managed |
| Pricing model | |||
| Fixed CPS, agreed per campaign | |||
| No setup fee, no subscription | |||
| Volume-based CPS discounts | |||
| Data & compliance | |||
| Identity verification | |||
| De-duplication | |||
| Zero-party data enrichment | |||
| GDPR / PECR audit trail | |||
| Data Processing Agreement | Standard | Standard | Custom |
| Support | |||
| Atlas in-app assistant | |||
| Email support | |||
| Priority support | |||
| Dedicated account manager | |||
| Strategic onboarding | |||
| Quarterly business reviews | |||
Included Not included
Pricing FAQ
Fixed-CPS guarantee
Your cost-per-subscriber is agreed before any budget is spent and stays locked for the life of the campaign. Changing tiers only changes how much support and automation you get, it never changes the price of a subscriber.
Does the plan I choose change my CPS?+
No. The same fixed-CPS model applies across Starter, Growth and Enterprise. Plans only change your service level, volume access, integrations and support, not how a subscriber is priced.
Why is CPS shown as a range and not a single number?+
Your CPS is fixed per campaign, agreed before you spend anything, but the actual rate depends on audience, sector, data depth, volume and geography. The Ad Manager (or your account manager) gives you the exact CPS before you commit. Once agreed, it doesn't move.
Is there a setup fee?+
No. There is no setup fee, no platform subscription and no minimum term. You pay only the fixed CPS for verified subscribers we deliver.
Can I pause anytime?+
Yes. Campaigns can be paused, scaled or stopped at any time from the Ad Manager. There is no lock-in.
Do I own the data?+
Yes. Every subscriber record belongs to your brand from the moment of delivery. We act as a data processor on your behalf, with a Data Processing Agreement attached to every account.
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