Huuddle Blog
Field notes for consumer brands.
Insights on owned audience growth, first-party subscribers, fans, followers and the economics of audience growth.
Economics
How to calculate the true cost of a Meta subscriber vs a Huuddle subscriber
A side-by-side cost model walking through CPM, CPC, opt-in conversion rates and lifetime value.
Jun 4, 2026·8 min
IndustryWhy catalogue directories are losing to owned audiences
Print fulfilment and thin consent can't compete with CRM-ready, structured subscriber data.
May 28, 2026·6 min
ComplianceGDPR and email marketing: what every consumer brand needs to know in 2026
The latest regulatory guidance on consent records, named-brand opt-in and PECR enforcement.
May 21, 2026·9 min
PlaybookThe first 30 days of a Huuddle campaign: a step-by-step
From account setup to first 1,000 subscribers, what to do, what to measure, what to adjust.
May 14, 2026·7 min
BenchmarksSubscriber CPS benchmarks by sector, Q1 2026
Median CPS, range and volume by sector across the Huuddle network.
May 7, 2026·5 min
StrategyWhy every consumer brand should treat their CRM list as a P&L line
Owned audience value, deliverability decay and the case for budgeting CRM growth like a product.
Apr 30, 2026·6 min