Huuddle FAQ
Frequently asked questions.
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Getting started
How quickly can I launch my first campaign?+
Most brands launch their first campaign within an hour of creating an account. Atlas pre-configures targeting based on your brand profile.
Do I need a media buyer?+
No. Huuddle is designed for brands without an in-house media team. The Ad Manager and Atlas guide every decision.
What does it cost to get started?+
Nothing. There is no setup fee, no platform subscription and no credit card required to create an account.
Can I trial Huuddle?+
Yes. You only pay for verified subscribers we deliver. You can start with as little as a £100 daily budget and pause anytime.
Subscribers & data quality
What is a 'verified' subscriber?+
A consumer who has explicitly opted in to receive communications from your brand, whose identity has been validated and who has been de-duplicated against your existing CRM list.
Where do subscribers come from?+
Our publisher network reaches 8.2M consumers per week through native subscription placements. People actively choose to subscribe, there is no incentivised or co-registered traffic.
What's the data quality like?+
Every subscriber arrives with a timestamped consent record, full IP and source metadata, validated identity and declared zero-party preferences.
How is de-duplication handled?+
We hash-match incoming subscribers against your existing CRM list before delivery and billing. You are never billed for a subscriber you already have.
What about hard bounces?+
Email validity is checked at point of capture. Hard bounces within 14 days are credited back automatically.
Compliance & GDPR
Is Huuddle GDPR compliant?+
Yes. We process subscriber data as your data processor under a standard DPA included with every account. Every subscriber arrives with a full GDPR/PECR audit trail.
What about PECR?+
Every subscriber provides specific, named, affirmative consent for the communication type, meeting the PECR standard. See our PECR statement for the full breakdown.
Where can I see the consent record?+
Every subscriber record includes the timestamp, IP, source page and exact consent copy presented. This is available in the Ad Manager compliance centre and via API.
Are you ICO registered?+
Yes. Huuddle Ltd is registered with the Information Commissioner's Office and our DPO is contactable at dpo@huuddle.com.
Integrations & CRM
Which CRMs do you support?+
Klaviyo, HubSpot, Salesforce, Mailchimp, Zoho, Customer.io, ActiveCampaign and Braze are supported natively. Custom integrations are available on Enterprise plans.
How fast does data sync?+
Subscribers sync into your CRM within minutes of being verified, usually inside two minutes end to end.
Can I trigger a welcome flow on arrival?+
Yes. Subscribers arrive tagged so you can trigger any flow your CRM supports. Klaviyo and HubSpot users typically have a welcome flow live before launching their first campaign.
Do you offer a raw API?+
Yes. Every plan includes API access for custom data feeds. Enterprise plans include custom field mapping and webhooks.