Huuddle Client overview
A UK-based premium womenswear brand with an annual revenue between £15M–£25M. Direct-to-consumer with a small physical retail footprint. Marketing team of four, with no dedicated paid media buyer. The brand is identified anonymously at the client's request.
The challenge
Through 2024 and into 2025, the brand watched Meta CPAs climb from £18 to £42 per acquired email subscriber. Worse, data quality dropped, match rates against existing customers were down, repeat purchase rates on Meta-acquired subscribers trailed the rest of the file by 35%.
The team had no appetite to add another platform or hire a media buyer. They needed verified subscribers, in their CRM, at a predictable cost.
The Huuddle solution
The brand created a Huuddle account, completed a brand profile in under twenty minutes and let Atlas configure their first campaign: Fashion & Apparel · Womenswear · UK · target CPS £3.50 · daily budget £600.
Klaviyo was nominated as the destination CRM and the Huuddle team walked the brand through loading the first verified subscribers into Klaviyo, ready to fire their welcome flow.
The results
In month one, the campaign delivered 6,000 verified subscribers at a blended CPS of £3.20, a 52% reduction in cost-per-acquired email vs Meta. Welcome flow open rates ran at 64% (vs 38% on Meta-acquired subscribers), and first-purchase revenue from Huuddle subscribers was 41% higher than the brand's previous Meta cohort.
Three months in, LTV on Huuddle subscribers tracks 2.3× the equivalent Meta cohort. The brand has scaled to £1,200/day spend and replaced 70% of their previous Meta budget.
"Meta CPAs kept climbing while data quality dropped. Huuddle delivered 6,000 subscribers in our first month at half the CPA, every one of them opted in to our brand specifically, with a verified UK address and declared style preferences."